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e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.

Benefits
Gel primer formula grips makeup for long-lasting wear
Gives skin a dewy, glowing finish
Translucent-finish primer works on all skin tones
Great for oily, normal, dry & combination skin types
100% vegan, cruelty-free & Leaping Bunny Certified
Made in a Fair-Trade Certified facility
Key Ingredients
4% Niacinamide evens out skin tone & brightens the look of dullness

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